How Phygital+ Was Useful for Marketing of the Web3
Startup LAIKA
Startup LAIKA
Highlights
3D production acceleration
2D image into 3D image
Launch into Space
Imagine taking a digital creation and launching it into space. That’s exactly what the innovative creators at W3RLDS, an immersive technology platform for business, did with the help of Phygital+ as the part of marketing campaign for LAIKA meme crypto coin.
LAIKA is a tribute to the beloved space dog and mascot of a popular crypto coin, and a testament to the power of creativity combined with leading-edge AI tools.
The creators generated LAIKA using Stable Diffusion XL in Phygital+, 3D-printed it, and launched the 3D figure into space at the end of March 2024! The proceeds from the LAIKA model sale at auction will go to shelters to help dogs! We are proud to provide creators with the opportunity to make history.
LAIKA became a very successful web3 cosmodog
with its own community, mobile game, crypto wallet, merch, metaverse, AR experience, NFT collection, and more!
The Vision
W3RLDS set out to bring LAIKA to life, not just as a digital mascot, but as a symbol that transcends virtual boundaries. It all began with a simple idea: create an image of LAIKA that could be transformed into a 3D model, printed, and eventually launched into space. To do this, they turned to Phygital+, a platform that allowed them to generate high-quality key visuals and upscale them with ease.
The Workflow
Here’s a step-by-step breakdown of how the project unfolded.
1
Image Generation in Phygital+
W3RLDS started by generating an image of LAIKA using Stable Diffusion XL in Phygital+. This AI-driven tool allowed them to craft a detailed and vibrant representation of their mascot.
2
Upscaling in Phygital+
To ensure the image was crisp and high-resolution, they used the Upscale Image tool, enhancing the quality to meet the standards required for 3D modeling.
3
3D Model Creation in Phygital+
The image was then transformed into a digital 3D model mockup, using 3D from Image node, ready for further edits.
4
3D Printing
Taking it a step further, W3RLDS printed the 3D model of LAIKA, bringing the virtual creation into the physical world.
5
Launch into Space
The LAIKA’s creators launched the 3D-printed cosmodog into space, with a live-streamed event watched by hundreds of online viewers!
6
AR and VR Integration
Beyond the physical realm, LAIKA’s 3D model was also integrated into AR and VR environments, making it accessible in both the virtual world and augmented reality.
Summary
The LAIKA crypto meme coin project is a resounding success. It not only created a buzz on social media but also established a strong community around the LAIKA brand, complete with a mobile game, crypto wallet, merchandise, a metaverse presence, AR experiences, and an NFT collection.
The auction of the 3D-printed LAIKA raised funds for dog shelters, adding a philanthropic dimension to the project. W3RLDS demonstrated how Phygital+ can be used to achieve brave creative goals, making history by launching a digital creation into space.
The auction of the 3D-printed LAIKA raised funds for dog shelters, adding a philanthropic dimension to the project. W3RLDS demonstrated how Phygital+ can be used to achieve brave creative goals, making history by launching a digital creation into space.
W3RLDS’ project with LAIKA is a great example of how Phygital+ allows creators to not only imagine but also realize their most daring visions, whether that’s in the virtual world or beyond the stars.
Wanna start your 2D or 3D project?
Go and test Phygital+ right away!
Go and test Phygital+ right away!