How Perelman Restaurants Accelerated the Creation of Unique Visuals with Phygital+
Results & Success
  • x2 Production
    Speed
    Visual materials are now developed twice as fast, allowing the team to quickly respond to market changes.
  • Competitive
    Differentiation
    A new approach to image creation enhanced visual appeal, helping the brand stand out from competitors.
  • Increased Customer
    Loyalty
    The new visuals have significantly boosted interest in the projects and strengthened guest loyalty to the restaurants.
Perelman Restaurants
In the restaurant industry, visual elements play a crucial role in attracting and retaining customers. Perelman Restaurants, a renowned group of unique restaurant projects, decided to enhance their brand identity and visual concepts using Phygital+. The results exceeded expectations: the company not only doubled the speed of visual production but also significantly improved the quality, standing out against competitors.
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Using Phygital+ significantly accelerates project delivery timelines. Additionally, it enhances the quality of illustrative elements (which, along with photographic materials, play a key role in the restaurant industry), resonating strongly with the audience.
Perelman team
Challenges & Goals

Before using Phygital+, Perelman Restaurants faced several key challenges:

  • Competition: The HoReCa market is saturated, making it increasingly difficult to stand out.
  • Limited creative possibilities: Previously, the company didn't use neural networks for content creation, which limited the variability of concepts. With the arrival of the design team, it became possible to integrate these technologies into marketing activities, significantly enriching their creative capabilities.
  • Need for speed: The timelines for producing visual materials often didn’t align with marketing campaigns, which delayed the launch of new projects.
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The goal was to enrich the gastronomic industry with unique art concepts by creating unconventional and original visuals based on food themes, helping the company’s brand stand out amidst its competitors.
Perelman team
Application of Phygital+

By integrating Phygital+, Perelman Restaurants were able to:

  • Create Unique
    Visuals
    New art concepts that reflect the culinary philosophy of each restaurant.
  • Accelerate
    the Workflow
    Reduced time for creating visual materials & quick adaptation to changes in demand.
  • Find Their Unique
    Style
    Creation of surreal images that were previously impossible to realize.
At the stage of implementing the concept into visual materials, Phygital+ becomes an indispensable tool, enabling the Perelman team to create key visuals for marketing activations and special projects. This transforms ideas into vivid images that are easily memorable and associated with the brand.

Among the tools, Perelman actively uses Midjourney, Stable Diffusion XL, DALL-E 3, IP-Adapter XL, Inpainting XL, and Image Cropper.
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The Phygital+ tools assist us in the visual (primarily illustrative) support of the brand style for projects, marketing activations, special projects, and collaborations with other brands.
Perelman team
Conclusion
The use of Phygital+ has opened new horizons for Perelman Restaurants. It is not just a tool for creating images, but a powerful platform that fosters commercial success and helps stand out in the saturated HoReCa segment. The prospects for further collaboration with Phygital+ promise even more innovations and creative solutions for visual content.
Design Team

Andrey Lopatin

Iullia Volkova

Tatiana Nazarova

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Perelman Restaurants Projects