Imagine taking a digital creation and launching it into space.
faster 3D production workflow
less tool-switching
seamlessly in one pipeline
The goal was to go beyond digital branding and create a community symbol that could transcend virtual boundaries.
With Phygital+, the team transformed a simple 2D image into a high-quality 3D model, printed it, and launched the figure into space. The campaign didn’t just make headlines: proceeds from the auction of the 3D model went to dog shelters, while LAIKA’s brand grew into a full ecosystem — from mobile games and crypto wallets to NFTs, AR, and metaverse experiences.
Needed to transform 2D visuals into accurate 3D models.
Required upscale-ready assets for large-scale production and printing.
The mascot had to inspire loyalty and spark social buzz.
Phygital+ gave LAIKA’s team a single creative environment where ideas turned into assets — fast.
They used one workspace to generate key visuals, upscale images, create 3D mockups, and export ready-to-print files. The same assets were reused for AR, VR, and metaverse activations, proving the flexibility of the workflow.
W3RLDS set out to bring LAIKA to life, not just as a digital mascot, but as a symbol that transcends virtual boundaries. It all began with a simple idea: create an image of LAIKA that could be transformed into a 3D model, printed, and eventually launched into space. To do this, they turned to Phygital+, a platform that allowed them to generate high-quality key visuals and upscale them with ease.
— LAIKA’s team
with its own community, mobile game, crypto wallet, merch, metaverse, AR experience, NFT collection, and more!
Phygital+ is your AI design pipeline workspace. Build creative workflows with 30+ neural networks and go from idea to final design, faster than ever.
