How Fonbet used neural networks to replace stock-image dependency and double the speed of campaign visual production.
Faster creative production by building AI pipelines in Phygital+.
Generate themed 3D elements and iterate on style/composition without involving a dedicated 3D artist in each cycle
Previously, the team relied on stock libraries, 3D production, and photoshoots — expensive, repetitive, and slow workflows. With Phygital+ and Flux, Fonbet cut campaign production time in half while preserving quality and brand consistency.
The team spent too much time searching for relevant images, while top stock visuals had already been overused.
Multiple campaigns had to run in parallel, requiring much faster creative production.
3D and photoshoots demanded too much coordination and time. In one case, only three players could be photographed, while creatives had to show the full team.
— Nikita Sinitsyn, Art Director, Fonbet
Phygital+ enabled Fonbet’s team to replace long stock-search and rendering cycles with fast AI visual production.
Using Flux, Stable Diffusion XL, and ControlNet XL, the team could iterate quickly, refine composition, and adjust details inside one workspace — including highly specific parameters such as football players’ skin tone.
— Nikita Sinitsyn, Art Director, Fonbet
Fonbet doubled creative production speed across marketing and sponsorship campaigns, increased flexibility, and reduced operational overhead.
— Nikita Sinitsyn, Art Director, Fonbet
Phygital+ helps brands like Fonbet generate on-brand visuals in hours, not days.
