and other impressive results achieved with Phygital+.
faster creative production
style and composition changes
platform instead of endless stock image searches
Traditionally, the team relied on stock images, 3D modeling, and photoshoots — a process that was expensive, repetitive, and time-consuming. With Phygital+ and the Flux model, Fonbet cut campaign production time by half while maintaining visual quality and brand consistency.
Suitable visuals were increasingly hard to find or had already been reused.
Multiple campaigns running simultaneously.
3D and photoshoots required too much time and coordination.
— Nikita Sinitsyn, Art Director, Fonbet
Phygital+ helped Fonbet’s creative team replace long hours of stock searches and 3D rendering with fast, AI-generated visuals.
Using Flux, Stable Diffusion XL, and ControlNet XL, art directors could experiment, refine compositions, and adjust details directly within a single workspace — doubling campaign production speed while maintaining a unified brand style.
— Nikita Sinitsyn, Art Director, Fonbet
Fonbet doubled the speed of creative production across marketing and sponsorship campaigns while improving flexibility and reducing costs.
— Nikita Sinitsyn, Art Director, Fonbet
Phygital+ helps brands like Fonbet generate on-brand visuals in hours, not days.