5x faster 3D illustration workflow
From weeks to days for creating website and course visuals.
EdTech
1000+ people
Design workflows
AI-assisted prototyping
Results
10x
faster visual production
90%
of visuals generated with AI
1
workspace instead of multiple tools
The Challenge
Dmitry Chernenko, Art Director at Skillbox, shared how his team integrates AI into the design process not as a replacement for designers, but as a new professional skill, similar to art direction.
Too many disconnected tools slowing down production.
AI outputs required direction, not replacement.
Hundreds of visuals needed for course visuals and brand assets.
“Working with neural networks is very similar to the work of an art director or a designer. When you ask for something to be done, what you get back doesn’t necessarily solve your problem right away.”
— Dmitry Chernenko, Art Director
The Solution
Redefined approach
to design production
Dmitry is sure: AI is here to help, not to replace designers.
The team began to generate and refine visuals directly inside Phygital+, training LoRA models, and using DreamBooth for stylistic consistency. Over time, the workflow evolved from traditional 3D design to a hybrid model, now using 90% AI generation and 10% classic 3D, without losing artistic quality.
- Unified workspace for design training and visual production
- ControlNet for style consistency across courses
- LoRA and Inpainting XL for precise creative iteration
“Those who think AI will instantly solve every problem or take all our jobs are mistaken. There will always be someone who understands what needs to be done.”
— Dmitry Chernenko, Art Director
The Result
Skillbox drastically reduced the time required for course visuals, design mockups, and brand assets. Projects that previously took a week now take hours, without compromising quality.
Not all of the images below were created using Phygital+, but we are proud of our contribution to Skillbox aesthetics.
1. Unified creative workspace for designers.
2. 400+ course visuals* reimagined through AI workflows.
3. 10x faster creative iteration and concept delivery.
4. Artistic quality preserved under unified direction*.
“We use no more than 10% of 3D-rendered images today. The remaining 90% are AI-generated — in one way or another.”
— Dmitry Chernenko, Art Director
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