How Skillbox reduced visual production from weeks to days while preserving brand consistency.
faster visual production
of visuals generated with AI
workspace instead of multiple tools
Dmitry Chernenko, Skillbox Art Director, explained how the team integrates neural networks into design not as a designer replacement, but as a new professional capability close to art direction.
Skillbox needed a scalable way to produce large volumes of visuals for courses, landing pages, and brand materials without sacrificing quality.
Switching between separate services slowed production and made process management inconsistent across the team.
The core task was to accelerate delivery while maintaining a consistent visual style and creative quality in generated assets.
— Dmitry Chernenko, Art Director
Dmitry emphasizes: neural networks do not replace designers.
The team started producing and refining visuals directly in Phygital+, training LoRA models and using DreamBooth to maintain stylistic consistency. Over time, the workflow evolved from traditional 3D-heavy production into a hybrid model: about 90% AI generation and 10% classic 3D — while preserving high visual quality.
— Dmitry Chernenko, Art Director
Skillbox significantly reduced production time for course visuals, landing pages, and brand assets. Work that previously took a week can now be delivered in hours without sacrificing quality.
— Dmitry Chernenko, Art Director, Skillbox
Phygital+ turns AI into a creative skill — helping designers learn, experiment, and deliver faster.
