How Yandex Ads' design department integrated AI and now saves ~90% of the budget on content creation
faster brand character creation
Budget savings when using AI in design processes
design tasks are performed with the help of AI
design tasks closed in 6 months with Phygital+
Yandex Ads is a system of international advertising products and solutions. The Communication Design department works in-house 360: SMM, events, CGI, branding, product, illustration, 3D, graphics, identics, design support, etc. The team started implementing AI at the beginning of 2025 with a NeuroHackathon inside the department using Phygital+. Within a year of active work, the company managed to overcome the initial factor of human resistance and implement a full-fledged AI-production cycle. Now 100% of design tasks are done with the help of AI.
AI for the team is a new and complex challenge that they haven’t had time to dive into to accelerate the adoption of neural networks.
Visual AI tools are developing very fast and are on the market in large numbers. This led to team frustration and learning difficulties.
Scaling design and meeting quality criteria is always a huge challenge for big brands.
– Alya Maximova, Art Director, Yandex Ads
The communication design department of Yandex Ads launched the NeuroHackathon, during which designers in a competitive mode together with a mentor tried to solve their tasks using Phygital+ and AI tools available on the platform.
Tasks included: creation of AI employee portraits and consistent graphics for lendings, generation of 3D key visuals in corporate style, data visualization, scaling of object libraries, SMM content.
– Alya Maximova, Art Director, Yandex Ads
After implementing neural networks, the Yandex Ads’ communication design team was able to fully reorganize to apply AI to 100% of tasks on a daily basis, as well as implement a full AI production cycle and assemble identity and special projects built entirely on generative pipelines.
– Alya Maximova, Art Director, Yandex Ads
create visuals faster, smarter and more emotionally – turning
lighting design into living stories.
