by quickly creating AI content in Phygital+
faster production of visuals
increased growth in social media engagement
designers and marketers are using neural networks
more content without expanding the team
Maytoni is an international manufacturer of decorative and functional lighting. Prior to implementing Phygital+, the team used stock photos, manual retouching and complex post-production processes that took 4-5 days per project. With Phygital+, the Maytoni team reduced visual development time from several days to one, while doubling the amount of content.
Before AI was implemented, manual product photography tasks took 3-5 days per project.
Old photos and visuals didn’t convey the company’s style – the marketing team predominantly used product images on a monochrome background.
Designers had too many routine tasks, leaving less time to prepare complex creatives.
– Ksenia Berezina, Digital Marketing Manager, Maytoni
Maytoni’s creative team began using Phygital+ to generate interiors, animate lighting scenes and create catalogs – all in one space.
– Amira Zakerova, Marketing Manager, Maytoni
After implementing Phygital+, 100% of Maytoni’s designers and marketers began using AI in their daily tasks.
– Maytoni marketing team
create visuals faster, smarter and more emotionally – turning
lighting design into living stories.
