How the branding agency Depot compiles case studies, rankings, and dynamic visuals on Phygital+ using ideas and AI-driven pipelines
to convert the mascot from 2D to 3D and animate banners instead of the traditional long production cycle
to the hero screen of the special ranking project and to the seasonal package of internal splash screens based on the already assembled pipeline
Depot—a branding agency with nearly 30 years of history—collects visuals every day for which it is accountable to the client: case studies, media, characters, and special projects. Disparate neural networks provided speed but did not alleviate the main burden—bringing an idea to a defensible result. With Phygital+, the team transitioned to repeatable pipelines: generation based on creative briefs and guided by an experienced art director.
Mockups, stock images, Photoshop, and classic 3D modeling ate up hours of work on something that needed to be delivered “yesterday.”
When there are too many generations, it’s easy to lose sight of the task at hand: lots of images, but little meaning.
For the agency, “roughly similar” isn’t enough: the character, the spokesperson, and the style must fully align with the concept and the brand book.
— Alina Vasilyeva, Designer, Depot
Phygital+ has become Depot’s AI workshop: in a single space, the team maintains the context of the task, compiles master prompts, generates and animates visuals—and then refines them using familiar tools like After Effects and Figma.
Designers bring the mascot to life, create case mockups and merchandise, produce cards and hero videos for high-profile special projects, and wrap internal events in a seasonal visual language without requiring separate 3D production for each task.
— Alina Vasilyeva, Designer, Depot
Depot uses neural networks not as a replacement for designers, but as a way to accelerate production based on a strong idea. Individual tasks are completed in a matter of hours; the team shares workflows and is increasingly less reliant on a single “neural network expert.” Where necessary, a balanced hybrid approach remains: AI combined with manual work.
Phygital+ will help you create visuals in your own style in a matter of hours—not days.
