How FUNDAY Built an AI Card Production Pipeline on Phygital+ and Gets Products on the Shelves Even Before Studio Photoshoots, All in Line with the Brand’s “Fun and Cheerfulness” Ethos
The number of cards processed per day by a single employee on the AI-powered production line at Phygital+
On average, it takes this much time per card, including style selection, coordination with designers, and re-generation if necessary
FUNDAY thrives on marketplaces: hundreds of SKUs, regular launches of new products, and a battle for attention even before the product description is written. Traditional studio photography remains the gold standard for quality—but it’s also a bottleneck. While the collection waits for a photo shoot, the product is already ready, but there’s no product listing yet. With Phygital+, the brand has built a repeatable AI pipeline: the product page is generated from limited source files and goes live on the storefront before the studio shoot, without losing any details or getting mixed up on sizes.
Product photography can’t keep up with the influx of SKUs. The studio’s schedule is becoming a bottleneck for time-to-market.
At the beginning, all you might have are photos on a table, a sketch, or the product on a rack in the showroom—especially for children’s clothing.
A flat, stock photo and a mature, “typical” pose don’t capture the essence of FUNDAY: fun, movement, and the joy of wearing the clothes. A weak visual loses its impact even before the text is read.
— Alexey Lyaskalo, Director of Development at FUNDAY
On Phygital+, the FUNDAY team set up a managed pipeline for marketplace listings: not a one-time generation, but a repeatable process tailored to the brand and SKU flow.
Digital avatars, locations, and look sets are brought together in a single workspace. Designers and product managers ensure the fit, fabric, and print are right. If there isn’t a studio layout yet, the showroom, mannequin, phone photos, and sketches go through the production pipeline: the product listing goes live on the marketplace before the photo shoot.
— Alexey Lyaskalo, Director of Development at FUNDAY
FUNDAY has sped up the process of launching SKUs on marketplaces. A product can go from the showroom and sketch phase, through avatars and locations, and make it to the storefront even before a studio photo shoot. At the same time, product accuracy isn’t left entirely up to the model: designers and product specialists remain involved throughout the process.
Phygital+ helps you create high-quality visuals faster and with greater flexibility.
