How to Use Neural Networks to Maintain a Consistent Visual Style Across 150+ Products and Services

A Cloud.ru case study on how AI pipelines help explain complex technology products in a clear and coherent way.

client

Cloud.ru

https://cloud.ru/

Industry

IT, Cloud Technology, and AI

Team size

2,000+ employees

Example of use

Communication Design, Blog, Conferences, Merchandise

Results

Photos of the speakers

7 min

instead of 2 hours or a reshoot in the studio

High-Tech Visuals

30 min

instead of spending 2–4 hours searching through stock photo sites and doing manual work

Consistency

150+

The company’s services and products are presented in a consistent visual style

Challenge

Cloud.ru is one of the leaders in the cloud market and a developer of its own AI solutions. The company handles communications for more than 150 services and products that are difficult for the average person to understand. Every day, the communication design team creates visuals for the blog, conferences, webinars, merchandise, and internal materials—and everything must be clear, consistent, and visually appealing.

"Every day we sell products that are very difficult for the average person to understand, and we strive to make them accessible, consistent, and attractive. If we can streamline our routine using neural networks—we do it."

— Victor Serov, Head of Communication Design at Cloud.ru

Complex products, clear communication

Cloud.ru is a provider of cloud-based AI technologies for businesses, with over 2,000 employees and more than 150 services. The communication design team needs to create visuals every day for the blog, conferences, webinars, merchandise, presentations, and diagrams—all in a clear and consistent style.

Volume and Consistency

Blog posts are published almost every day. Conferences, webinars, and speakers create a constant stream of tasks. Without automation, the team spent hours sourcing references, taking photos, and manually editing visuals—all while maintaining a consistent brand style.

From Routine to Creativity

The goal is to relieve designers of routine technical tasks (photo editing, selecting stock images, resizing) and give them time for true creativity. At the same time, the result must be predictable and reproducible by any team member.

Decision

One platform.
Endless possibilities.

The Cloud.ru team uses Phygital+ to tackle their daily communication design tasks: generating speaker portraits in a consistent style, creating high-tech visuals for the blog using AI metaphors, and animating images for promotional purposes. All workflows are consolidated into a single workspace, ensuring predictable and consistent results.

Nano Banana — standardizing speaker photos to a unified studio style and creating consistent visuals
Gemini Text — analyzes an article via a link and generates a concise visual metaphor tailored to the task
Describe Image + GPT-Text — Analyzing a Scene and Creating a Structured Video Prompt for Animation
Kling — frame-by-frame animation of static images for promotions and broadcasts

Nano Banana

Gemini Text

GPT Text

Kling

"We don't want designers to spend their time on routine tasks instead of focusing on creativity—that's the most interesting part. Within a clear pipeline, we seek optimal solutions that deliver predictable results."

— Victor Serov, Head of Communication Design at Cloud.ru

Result

Phygital+ enabled the Cloud.ru team to automate routine design tasks while maintaining visual consistency across more than 150 services. The time required to prepare key content types was reduced significantly.

1. Speaker photos: Turn any photo into a corporate-style portrait in 7 minutes instead of 2 hours or a studio photoshoot. Workflow: source photo → Nano Banana (prompt + refinements) → finished portrait.

2. Technology-driven visuals: Gemini Text analyzes an article and generates a visual metaphor, which Nano Banana then transforms into a coherent image in 30 minutes instead of 2–4 hours.

3. Animation: Describe Image → GPT-Text pipeline (video prompt generation) → Kling converts static visuals into frame-by-frame animation for promotions and live streams.

Consistency and scalability: a unified reference system and repeatable pipelines ensure a recognizable style in terms of materials, lighting, angles, and imagery.

Watch Viktor Serov's presentation on neural networks in communications on Cloud.ru

"The designer didn't have to wade through complex terminology. The neural network analyzes the article, identifies a metaphor, and we get a visual that matches our brand style. That's what makes it so great—the entire process takes place within a single tool: Phygital+."

— Victor Serov, Head of Communication Design at Cloud.ru

Ready to take your team's communication design to the next level?

Phygital+ helps IT companies and product teams build repeatable pipelines for visual content: consistently, quickly, and without compromising quality.