How Alfa-Bank Established Its AI Department and Launched Over 30 National Campaigns Using AI
Federal advertising campaigns created using AI in 2025
Experts see an acceleration
Visual SMM content is created using neural networks
— Ivan Tikhomirov, Head of the “AI in Content” Division, Alfa-Bank
Every month, Alfa-Bank creates thousands of visual and text-based materials—for its mobile app, CRM, email and push notifications, banners, and outdoor advertising.
The team sought to speed up production, streamline the coordination process between design and editorial, and maintain a high level of visual quality.
Dozens of campaigns, hundreds of visuals, and thousands of creative assets every week for various departments. The need to increase productivity and reduce the workload on the design department.
Designers are working to maintain a consistent visual identity across all of the company’s divisions. There is a need for a unified, structured process for using neural networks in marketing.
The team uses various AI tools in its work. The generative pipelines in Phygital+ help with rapid hypothesis testing and prototyping.
The Alfa-Bank team uses Phygital+ to speed up the process of generating ideas and testing hypotheses.
It used to take hours to curate references on Pinterest, but now AI-generated content handles it in minutes, all in a single window.
The platform has become a tool not only for generating content, but also for finding new creative solutions.
— Ivan Tikhomirov, Head of the “AI in Content” Division, Alfa-Bank
Using Phygital+ enabled Alfa-Bank to reduce the time required to create content and streamline collaboration between teams through the use of templates and ready-made solutions. The establishment of the “AI in Content” division helped launch more than 30 national advertising campaigns in 2025 and systematize the use of AI tools. 68% of professionals see AI as a way to speed up problem-solving.
— Ivan Tikhomirov, Head of the “AI in Content” Division, Alfa-Bank
Phygital+ helps companies like Alfa-Bank accelerate content production, maintain quality, and implement AI without losing the human touch.
