How BKS Accelerated the Completion of Routine Design Tasks by 40–60% After Implementing Phygital+
More tasks completed without increasing the budget or team size
time saved on a single 3D icon generation task
instead of 2 months for drawing and finalizing the illustrations
instead of 2 days for the voice-over of video clips, in accordance with the Central Bank’s current rate
BKS is a fintech company with its own design studio that creates daily creative communications (emails, push notifications, Stories, key visuals, and videos) for various business lines. Before implementing Phygital+, the team faced a 40% increase in workload over the course of a year, while budgets, staffing, and deadlines remained unchanged. At the same time, deadlines are critical in fintech: communications are constantly changing, and delays quickly render materials outdated. It was necessary to speed up production while maintaining quality and brand consistency.
— Elena Ozerova, Head of the Design and Creative Communications Department, BKS
“Every piece of news brings about changes” in the financial sector, so delays in completing tasks quickly render the information outdated.
Production of materials for BCS Mir Investitsiy and BCS Ultima, each with different color schemes and brand guidelines. Repainting 3D icons for different business areas could take up to 8 hours of a designer’s time.
Challenges in maintaining consistency when creating visuals for other departments within the company.
The team at the BKS design studio began using Phygital+ to produce daily creative communications—from generating images for emails, push notifications, and Stories to key visuals and OV videos—which helped them meet deadlines despite an increasing workload and maintain a consistent level of quality. The team built a pipeline based on its 3D references to quickly produce content for different brand identities (including the premium brand) without compromising brand consistency. All tools are consolidated into a single workspace, and the results are reviewed by the design team to maintain visual standards.
— Elena Ozerova, Head of the Design and Creative Communications Department, BKS
After implementing Phygital+, the BKS design department accelerated production and scaled up content creation—including internal communications, standard emails, push notifications, and Stories, as well as external key visuals and video clips—all while maintaining quality control and adhering to brand standards. Increasing the number of completed tasks by 40% in a year without increasing the budget or staff size would have been impossible without integrating neural networks into the entire department’s workflow.
— Elena Ozerova, Head of the Design and Creative Communications Department, BKS
Phygital+ helps teams streamline daily communications, maintain brand consistency, and scale production while ensuring consistent quality.
