How MAY Accelerated the Creation of Illustrations by a Factor of 4 After Implementing Phygital+
Faster illustration creation
rubles – budget savings on a single project
the company’s fastest product launch
Faster preparation for food photo shoots
The MAY design team creates packaging for new products and gift collections, as well as illustrations, banners, and product cards for coffee and tea brands such as Richard, Maisky, Curtis, Coffesso, Face to Face, and others.
Before implementing Phygital+, the team faced time-consuming visual content creation processes, the need to photograph products, limited stock image options, and lengthy collaborations with illustrators.
— Julia Daglis, Head of Design, MAI
Preparing the photo shoot of several cups of coffee took about a month: selecting the tableware, finding a barista and a photographer, signing NDAs and contracts, and so on. After implementing neural networks, the team has been able to significantly reduce the project budget.
Working with illustrators on gift packaging took 1–1.5 months per project, including numerous iterations and revisions.
For some new products and ideas, it’s impossible to find suitable visuals on stock photo sites. Switching from stock images to neural networks significantly speeds up designers’ work and helps them achieve unique results instantly.
The MAY design team began using Phygital+ to create visual content—from generating unique product concepts to designing banners and product cards—which significantly sped up their workflow without compromising quality and helped save on project budgets. All tools are available in a single window with a simple and intuitive interface.
— Julia Daglis, Head of Design, MAI
After implementing Phygital+, the MAY design team significantly accelerated its visual content creation processes and reduced costs without compromising the quality of the results, which not only saved money, but also freed up the designers’ time from routine tasks so they could focus on creative experimentation.
— Julia Daglis, Head of Design, MAI
Phygital+ helps FMCG brands create product visuals faster, optimize packaging design processes, and reduce production costs.
