How KANZLER's marketing team moved away from traditional production and cut the budget for the new collection's photo shoot by a factor of 15 using neural networks
Faster creative production by building AI pipelines in Phygital+
It is cheaper to create an advertising campaign after switching from traditional production to AI-generated content
Kanzler’s marketing team relied on traditional production methods when creating advertising campaigns—a process that was time-consuming, expensive, and limited. With Phygital+ and the implementation of generative pipelines, KANZLER reduced campaign production time tenfold, while maintaining quality and significantly cutting costs.
The average cost of a single advertising campaign for a new collection started at $15,000. Photo shoots, studios, models, and locations—all of that is expensive and time-consuming.
With traditional production, each campaign took 2–4 weeks to complete.
Traditional production provides a limited number of visuals and ready-to-use content.
— Alexey Chernookiy, Marketing Director at KANZLER
Phygital+ helped the KANZLER team replace traditional advertising campaign production with its own AI-powered production and rapid AI-generated visuals.
Using Flux, Nano Banana, and Prompt Helper, marketers and designers can experiment, try on items from the collection, conduct AI photo shoots, change locations, and edit details—all within a single workspace.
— Alexey Chernookiy, Marketing Director at KANZLER
KANZLER’s marketing department opted out of traditional production in favor of an advertising campaign generated entirely by neural networks, which helped the team stay within budget while still achieving greater content variety.
— Alexey Chernookiy, Marketing Director at KANZLER
Phygital+ will help you create visuals in your own style in a matter of hours—not days.
