Krea AI is an image generation model and creative system by Krea, whose proprietary flagship Krea 1 produces stylish, photographic-style images that avoid the generic "AI look" — with real-time generation, reference and style control, and fast iteration.
Built for design and marketing teams, it turns briefs into photoreal concepts, campaign visuals, and product imagery — with a natural, cinematic finish and a real-time canvas that updates as you type or sketch.
Photoreal concepts, campaign visuals, product and lifestyle imagery, architecture visualization
Design and marketing teams that need a natural, photographic finish without the generic AI look
A photoreal image model with a natural finish and a real-time canvas — not a generic AI look.
Krea 1 is tuned for naturalism — realistic skin texture, restrained color science, and cinematic detail like grain, bloom, and depth-of-field blur. It avoids the oversaturated, plastic finish that signals AI-generated, so output holds up in client and brand work.
Krea's defining feature is real-time generation: images update live as you type a prompt or sketch on the canvas, with no prompt-generate-wait cycle. You explore visually and lock in a direction when it matches your vision — ideal for client-facing ideation.
Image prompt and style reference steer composition, subject, and aesthetic from an uploaded image, and 1,000+ style presets give a fast starting point. References do the art direction, keeping outputs on-brand across a series.
Krea 1 generates in around six seconds, among the faster image models, so you can branch many variations and compare directions quickly instead of waiting between generations. Speed makes wide exploration cheap.
Beyond generation, Krea's ecosystem spans upscaling (up to 22K for images), video, 3D, and LoRA training — and its open-weights sibling FLUX.1 Krea can run locally for teams that need it. In Phygital+, you get the same chaining across models on one canvas.
Krea AI fits wherever teams turn ideas into photoreal, on-brand visuals.
Add a node, describe your idea, and generate photoreal visuals in seconds.
Add a Krea node to the canvas and describe your idea in a text prompt. Optionally upload an image as a reference or style source to steer composition and aesthetic, pick a style preset, and set aspect ratio (9:16 for vertical social content).
Run the prompt to get photographic-style images from Krea 1. You keep control over style, references, and aspect ratio, and Krea's fast generation lets you branch variations quickly to compare directions.
Refine the pick, chain the output into an upscaler for delivery resolution, a background-removal node for e-commerce, or a video model to animate it, then export with commercial rights on your plan.
Real outputs with the exact prompts — copy any prompt and run it yourself.
One subscription across 30+ AI models — no per-tool credit balances or separate signups. Credit cost per generation is shown live in the node before you run it.
500 weekly credits (about 9 image generations) to test the model and see the output quality. No credit card required.
45,000 monthly credits with cheaper per-credit pricing, commercial rights, and image download.
90,000 monthly credits, up to 10 seats, shared workspace, centralized billing, and priority support.
210,000 monthly credits, API and integration support, unlimited seats, and dedicated management.
Full specs for the Krea AI model family.
How Krea compares with other image models in the Phygital+ catalog.
Chain generation, editing, upscaling, and video into one repeatable workflow.
Generate with Krea, then upscale to delivery resolution for web, print, or campaigns.
Pass a Krea still into a video node to animate it for social media and ads.
Generate product visuals and remove or replace backgrounds for e-commerce listings.
Generate copy and visuals together — prompts feed into image generation automatically.
Everything you need to know about Krea AI in Phygital+.
Krea AI is a creative-AI platform whose proprietary flagship model, Krea 1, generates stylish, photographic-style images that avoid a generic AI look. It's known for a real-time canvas — images update live as you type or sketch — and for aggregating many models in one interface, with its own Krea 1 model at the center for photoreal generation.
Usage is credit-based and included in every Phygital+ plan — from the free plan up to Enterprise. The exact credit cost per generation is shown live in the node before you run it, so you can start for free and scale as you go. This is separate from Krea's own compute-units pricing, which offers a free daily tier and paid plans starting around $9–10/month.
Outputs created on any paid plan (Starter and up) come with commercial-use rights. On Krea directly, the commercial license starts with the Basic paid tier; the free tier does not grant commercial rights. Check the model card for any provider-specific limits.
Krea is made by Krea, a San Francisco creative-AI company founded in 2022 by Victor Perez Belmonte and Diego Rodriguez Baquero. Its flagship Krea 1 model was developed in a research collaboration with Black Forest Labs, the lab behind FLUX.
Krea 1 is Krea's proprietary flagship image model, tuned for photographic realism — natural skin texture, restrained color science, and cinematic detail like grain and depth-of-field blur. It's designed to avoid the oversaturated, plastic look of general-purpose models, and generates in around six seconds.
The real-time canvas generates images live as you type a prompt or draw on the canvas, updating in well under a second on Krea, so you explore visually instead of running prompt-generate-wait cycles. It's especially useful for fast, client-facing ideation.
FLUX.1 Krea is the open-weights version of Krea 1, developed with Black Forest Labs. It's an "opinionated" model tuned for naturalistic, photorealistic output, and can be run locally or fine-tuned by teams that need that flexibility.
Yes. Beyond image generation, Krea's ecosystem includes upscaling (up to 22K for images and 8K for video), video generation, 3D, and LoRA training. In Phygital+, you can chain image generation with upscalers, video models, and other tools on one canvas.
Krea offers programmatic access to its models. In Phygital+, you can run Krea as a node on any plan, and API and integration support is available on the Enterprise plan, so you can integrate generation into your own pipelines.
Running Krea in Phygital+ means no separate signup or credit balance for one model: it sits on the same canvas as 30+ other AI tools. Chain generation, editing, upscaling, and video into one repeatable workflow under a single subscription.
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