15 minutes instead of 15 hours to create an illustration

How XPROMPT, a division of Mikhailov & Partners, integrated neural networks into its production and creative processes.

client

XPROMPT

https://xprompt.ru/

Industry

Communications Company

Team size

10+ employees

Example of use

Mascot Design
SMM
Presentations

Results

Time saving

60x

Faster content creation for social media

Growth in creativity

by 20%

Faster presentation creation and production speed

Variability

>350

mascot designs instead of 5 in the same amount of time

Challenge

XPROMPT is a team of communications specialists, creatives, prompt engineers, developers
, and designers operating as part of “Mikhailov & Partners,” Russia’s leading communications agency. The entire team actively leverages the capabilities of generative neural networks to create creative content
for marketing, PR, and business solutions.

The Variety of AI Tools

Before implementing Phygital+, the team faced challenges in configuring generative pipelines across disparate AI tools.

Preparation Timeframe

Creating the videos featuring real people took a 10-person production team two months of work.

Limited scalability

When designing the mascots, the team was only able to come up with 15 options per week.

"At some point, we were able to use neural networks to fully automate posting to our Telegram channel, thereby freeing up 15 hours of the designer’s time. Then we realized that creating a creative presentation using AI takes 20% less time. Since then, we’ve fallen in love with neural networks.”

— Yegor Kapyrin, Creative Producer, XPROMPT

Decision

One platform.
Quick Creatives.

The XPROMPT creative team has started using Phygital+ to test prompts, create visuals for presentations and social media, design a digital mascot, and generate neurovideos—all in one place.

LoRA

FLUX

Kling

"It's important to choose a different neural network for each task. It was in Phygital+ that we were able to test different neural networks on a single canvas and select the result we liked best."

— Valeria Dobrovolskaya, prompt designer, XPROMPT

Result

After implementing Phygital+, the XPROMPT team was able to significantly speed up content production for both routine tasks and special projects, without compromising on quality.